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Merlin to Open U.S. Office, Taps A2IM’s Jim Mahoney to Lead

The new office, which will open Nov. 1, is located at 154 Grand Street, in the NoLita section of Manhattan.

Merlin, the indie label global rights agency, has hired Jim Mahoney to open and head its U.S. office as gm.

“Merlin prides itself on being a truly global operation, so to open a permanent office in the world’s largest music market was a logical step,” Merlin CEO Charles Caldas said in a statement.

“We are also delighted to welcome Jim Mahoney to the organization. As well as a hugely experienced executive, Jim is widely-respected figure among the independent community and is uniquely placed to support our U.S. members and bring additional value to their business.”

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Mahoney will maintain and develop Merlin’s U.S. membership and oversee day-to-day relationships with U.S.-based digital services. Mahoney comes to Merlin from Association of Independent Music (A2IM), the U.S indie label trade group, where he was vp. During his 20 years in the music business, he has held executive positions at Fat Beats, Roadrunner and Profile.

Merlin, which commenced operations in 2008, represents 20,000 labels and distributors worldwide and has offices in London and New York, with a head office in Amsterdam. 

Merlin, which is expected to collect payments of about $160 million over the next 12 months, recently became the first company to cut a direct label deal with Pandora.

In October 2013, Merlin brought on Roger Gold as commercial and strategic advisor in the U.S., where its members currently command an estimated 10% share in the world’s largest music market. Looking at it another way, Merlin’s U.S. membership accounts for approximately 1/3 of its global business and represents its largest segment of members by territory, including such labels and distributors as ATO, Beggars Group, Compass Music Group, Domino Records, Dualtone Music, Entertainment One, Epitaph, Hopeless Records, Merge Records, Naxos USA, Ninja Tune, Razor & Tie, Rhymesayers Entertainment, Secretly Label Group/SC Distribution, Wind-up Records and Yep Roc Records/Redeye Distribution.

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“This is an exciting time to be joining Merlin, and the opening of our U.S. office marks a real statement of intent,” Mahoney said in a statement. “I believe that the services offered by Merlin will be greatly enhanced – giving our US members greater control over their digital business, and helping to grow the digital market overall.”

The new office, which will open Nov. 1, is located at 154 Grand Street, in the NoLita section of Manhattan.