AmazeVR has signed an agreement with Roc Nation recording artist Megan Thee Stallion to create a one-of-a-kind immersive VR experience. Developed for theaters outfitted with haptic motion chairs and VR headsets, the experience will include a musical performance by the “Savage” rapper and musical artist set in an imaginary world. It’s set to debut to the public early next year.
“Creativity is limitless in the world of virtual reality, which means the concepts and ideas I have can also be limitless,” said Megan Thee Stallion in a statement provide to Billboard. ”I am so excited to work with AmazeVR to take my wild ideas and make them into a virtual reality for all my fans to see. Get ready!”
Ernest Lee, co-CEO of AmazeVR, says, “Megan Thee Stallion is a true artist” and noted, “We are putting together a show unlike anything that’s been done before. It will be an epic, yet personal, performance that allows anyone to feel like they are right there with Megan for a shared experience.”
AmazeVR’s immersive experiences give fans a rare view of their favorite artists, looking them right in the eye as if they are meeting in real life. Yee said the company uses its own custom camera gear and proprietary technology, as well as the Unreal Engine-based VFX pipeline used for games like Fortnite. Fans will be invited to watch at theaters, through headsets at home, at pop-up events and more.
The announcement of the immersive experience with Megan Thee Stallion comes as AmazeVR continues to build out its pipeline of top artists, with a number of other high-profile experiences to be announced in the coming months. AmazeVR has also expanded its distribution partnerships, particularly with global theater chains and motion chair companies like 4DX, to ensure that these immersive experiences can be seen by millions of people all over the world in optimal environments created by VFX artists, video production teams and creative talent including creative director Lewis James, who will oversee the Megan Thee Stallion experience. James, known for his work with artists like Post Malone, Beyoncé, Jay-Z, Travis Scott and Canadian alternative singer Tate McRae, will work closely with Megan’s team to design all aspects of the show.
AmazeVR is represented in the deal with Roc Nation and Megan Thee Stallion by Sid Fohrman and Han Kim, both of Sheppard Mullin Richter & Hampton LLC.