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The Maverick Movement: Meet the Industry Movers Working Together to Steer the Careers of Madonna, U2, Britney and More

This week’s Billboard has the full scoop (and our first gatefold cover) on Maverick, an ambitious gathering of nine of music’s top managers and their combined effort to shake up the industry. Its nine partners are Maverick’s Guy Oseary, Laffitte Management’s Ron Laffitte, I Am Other’s Caron Veazey, Blueprint Group’s Gee Roberson and Cortez Bryant, Reign Deer’s Larry Rudolph and Adam Leber, Quest Management’s Scott Rodger and Spalding Entertainment’s Clarence Spalding. Collectively, they manage more than two dozen of the planet’s biggest artists (Madonna, McCartney, Minaj, Miley…and that’s just the M’s).

Get to know all about the nine principals — from their biggest achievements ($100 million dollar deals) to their greatest challenges (flat-lining record sales) to their next moves (a tech fund for Britney? Her manager’s got some connections.)

Billboard Cover: Managers of U2, Pharrell, Madonna & More Unite to Revolutionize the Music Industry


U2 and Madonna Manager Guy Oseary Is Trying to Reinvent the Music Biz

Larry Rudolph, Britney Spears’ Vegas Svengali, Dishes on the Changing Nature of Sin City

Ron Laffitte Is the ‘Secret Weapon’ for Mega-Management Co. Maverick

How Caron Veazy Architected Pharrell’s Epic Year

Cortez Bryant Shifts From Managing Lil Wayne to Learning Lessons From Country Music

Adam Leber, Tech Visionary for Miley and Britney, Is ‘Not an Ego Guy’

Gee Roberson: ‘I Made a Hell of a Detour’ on the Way to Managing Nicki Minaj

Former Bjork Manager Scott Rodger Now Oversees Arena Runs By Paul McCartney and Arcade Fire

Clarence Spalding Is the Nashville Ace in Maverick’s Sleeve

This article first appeared in the Oct. 25 issue of Billboard.