Mass Appeal Partners With Sony Music Entertainment For #HipHop50 Initiative
The partnership includes a wide-ranging partnership that will highlight legendary SME artists and more.
In honor of #HipHop50, Mass Appeal and Sony Music Entertainment have agreed to partner to celebrate legendary SME artists and highlight Certified — their R&B and Hip-Hop digital catalog program.
According to a press release, “Sony Music and Mass Appeal will work together to showcase the creative excellence of SME’s dynamic talent and their contributions to music history through original content, experiences, merch and product collaborations in connection with Mass Appeal’s campaign leading up to this key milestone in Hip Hop culture.”
Second, Mass Appeal and SME will construct a new content series, Made By Hip-Hop. Set to debut later this year, Made By Hip-Hop will involve influential figures speaking on the genre’s impact and history. Last week, Mass Appeal and SME kicked off their partnership in NYC at the opening of the new photo exhibition Hip Hop: Conscious, Unconscious at Fotografiska New York. The event showcased over 200 iconic hip-hop photos from 1972 to 2022 and had tremendous star power as Nas, New York City mayor Eric Adams, Raekwon, N.O.R.E., Styles P, Grandmaster Caz, Melle Mel, Havoc, Fabolous, Maino, Dave East, A-Trak and Ralph McDaniels all attended.
The photo exhibit will remain open to the public until May 21.
Last year, Mass Appeal teamed up with Live Nation Urban for several hip-hop-centric events, including festivals and park jams.
“We are thrilled to partner with the world’s leading live entertainment company to bring fans one-of-a-kind experiences in celebration of hip-hop’s 50th birthday, said Mass Appeal CEO Peter Bittenbender. “We are planning to celebrate all facets of the culture and globe via this dynamic partnership.”