Maroon 5 Super Bowl Halftime Show Yields 434% Sales Gain in U.S.
Maroon 5's 2019 Super Bowl halftime show yielded big sales gains, according to initial reports to Nielsen Music. Also scoring big gains: Travis Scott's "Sicko Mode," OutKast's "The Way You Move" and…
Maroon 5’s 2019 Super Bowl halftime show yielded big sales gains, according to initial reports to Nielsen Music.
In total, the songs performed during the halftime spectacular (including guest turns by Travis Scott and OutKast’s Big Boi) combined to sell 25,000 downloads on Sunday, Feb. 3, the day of the big game. That marked a 434 percent increase from their combined sales a day earlier: 5,000.
Maroon 5’s Six Songs Up 587 Percent: Focusing on just the six Maroon 5 songs the band played, the gains are even more pronounced. Combined sales of “Harder to Breathe,” “This Love,” “Girls Like You,” “She Will Be Loved,” “Sugar” and “Moves Like Jagger” rose by 587 percent (climbing from nearly 3,000 sold on Feb. 2 to 18,000 sold on Feb. 3).
Maroon 5’s Catalog Up 488 Percent: In total, Maroon 5’s entire catalog of songs — not just the six tracks the act performed on the halftime show — logged a 488 percent sales gain (up from 4,000 on Saturday to 24,000 on Sunday).
Scott and Big Boi Get a Boost: The sales gains were not isolated to Maroon 5 – as the group’s halftime guest stars, Travis Scott and OutKast’s Big Boi also saw large gains for the songs they performed.
Scott’s “Sicko Mode” jumped by 80 percent (rising from 2,000 to a little more than 3,000 downloads) and OutKast’s “The Way You Move” (performed by Big Boi) gained by a whopping 3,408 percent (vaulting from a negligible figure on Saturday to nearly 3,000 on Sunday).
Even a snippet of a track can push a sizable increase. As Big Boi was rolling to the halftime stage in a Cadillac convertible, a 15-second snippet of the 2005 track “Kryptonite” was heard, as performed by his own Purple Ribbon All-Stars ensemble. The song went from a negligible sales figure on Saturday to nearly 1,000 downloads (up 2,091 percent).
A ‘Victory’ for SpongeBob: And… even an animated interlude can pump a big increase. Scott’s performance was introduced by a on-screen snippet of the “Band Geeks” episode of the animated series SpongeBob SquarePants. In the short clip, about eight seconds of fanfare from the song “Sweet Victory” was heard, performed by David Eisley and Bob Kulick. The track bolted 524 percent – up from a negligible figure on Saturday to almost 1,000 downloads. (The inclusion of “Sweet Victory” was likely sparked by a Change.org petition that called for the Super Bowl to honor SpongeBob’s creator, Stephen Hillenburg, who died last November.)
Streaming information about the tracks in the halftime show spotlight will likely be available early this week.
