Following a fan-created viral campaign, Mariah Carey’s Glitter soundtrack scores its best sales week in over 16 years and returns to a number of Billboard charts.
The set, first released in 2001, re-enters the Soundtracks chart (dated Nov. 24) at No. 14, with 5,000 equivalent album units earned in the U.S. in the week ending Nov. 15 (up 9,016 percent), according to Nielsen Music. Nearly all of that sum was driven by album sales (up 10,805 percent) and almost entirely from digital album sales..
The Soundtracks chart ranks the most popular soundtracks of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units are comprised of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new Nov. 24-dated chart (where Glitter returns to the list) will be posted in full on Billboard‘s websites on Tuesday, Nov. 20.
Glitter also re-enters the Soundtrack Album Sales chart at No. 4, Top Album Sales at No. 43, and debuts on the R&B/Hip-Hop Catalog Albums sales chart at No. 1, the Catalog Album Sales tally at No. 8 and the Digital Albums list at No. 15.
The surge in sales is owed to a fan awareness campaign that started on Nov. 9 with the hashtag #JusticeForGlitter. Through the hashtag’s use on Twitter, fans of Carey have been encouraging people to buy the album, which was released in 2001. The set, which also doubles as the soundtrack to the Carey film of the same name, debuted and peaked at No. 7 on the Billboard 200 chart and has sold 666,000 copies in the U.S. through Nov. 15.
With the rise in sales, Glitter tallies is largest sales week in more than 16 years. It last sold more in the week ending Jan. 27, 2002, when it shifted a handful of copies more (but still rounding to 5,000).