?Marc Anthony — actor, producer and top touring artist — aims in 2016 to take on another title: mogul. His Magnus Media — which he launched last April as an entertainment, branding, marketing, social media and content development company — is poised to become the Latin Roc Nation, with Anthony in the Jay Z role.
“This [company] was born out of frustration,” says Anthony, 47. “I don’t think there’s anyone in the industry that I don’t know, and whenever we went over the state of the business, I realized they were missing a lot of opportunities.”
Those opportunities lay mostly, of course, in music — Magnus’ roster includes Gente de Zona, Venezuelan duo Chino & Nacho, radio personality Enrique Santos and Alejandro Sanz (signed to a deal for licensing, sponsorship and endrosements). But the company, which looks to empower Latinos in the U.S. marketplace, has astutely targeted professional sports as well. In November, Anthony (who purchased a stake in the Miami Dolphins in 2009) launched the Magnus Sports division. Its first client: New York Yankees pitcher Aroldis Chapman, who was signed through a joint-venture deal with Praver Shapiro Sports Management.
In early 2016, Magnus plans to finalize deals with six to 10 other baseball players and will announce a partnership with another sport. Anthony sees athletes and entertainers as similarly — which is to say, hugely — influential in the Latin world. Though as Magnus (which Anthony launched with Michel Vega, a longtime friend and former head of Latin music at William Morris Endeavor) grows, he will look beyond Latin music: “We are going to grow our influencer list. We are building out the sports division. And we are focused on establishing new distribution platforms.”
Spoken like a true mogul.
This article was originally published in the Jan. 16 issue of Billboard.