“La Bachata” sends Don Omar, Wisin and Gente de Zona’s “Soy Yo” to No. 3 after four consecutive weeks in charge. “Bachata,” released May 26 via La Industria/Sony Music Latin, collected 5.6 million in audience impressions in the U.S. in the week ending July 31, according to Luminate, up 18% gain from the week prior.
The new champ is another achievement for La Industria imprint, which claims its first No. 1 on Tropical Airplay among four titles, dating back to its first placement in 2015 with the No. 17 high “Travesuras” by Nicky Jam. Since then, the label has placed two other top 10s, also by Nicky Jam: “El Perdón” with Enrique Iglesias (No. 5, 2015) and “Hasta El Amanecer” (No. 6, 2016).
With “Bachata’s” 4-1 move, Turizo glides to the top for a second time. He previously spent time at the summit as a featured act on Piso 21’s “Déjala Que Vuelva,” which dominated for two weeks in 2018, before Tropical Airplay changed from being station-based to strictly a genre-based chart.
“La Bachata” is the third bachata track by a non-traditional tropical artist to rule Tropical Airplay in 2022, after Rosalía’s “La Fama,” featuring The Weeknd, and Prince Royce and Maria Becerra’s “Te Espero” topped the list for two weeks each during the May 14 through June 4-dated recaps. In total, four bachata songs have landed at No. 1 this year: Romeo Santos joins the group with the 10-week champ “Sus Huellas” (starting the Feb. 26-dated ranking).
Beyond Turizo’s new coronation, the Colombian claims his highest ranking on the all-genre Latin Airplay tally in more than a year: The song rallies 20-12, the same position he last held when “Amor en Coma,” with Maluma, peaked at No. 12 in July 2021.
In addition to its airplay gain, “Bachata” also improves on the all-metric Hot Latin Songs chart, entering the top 25 (32-25), with a 22% increase in streams. The song generated 1.99 U.S. streams in the U.S. in the week ending July 28.
A First for Giovanny Ayala
Elsewhere on the Latin charts, Tijuana singer-songwriter Giovanny Ayala claims his first top 10 on Regional Mexican Airplay with “Quién Se Apunta?” with Luiz R. Conriquez, as the song lifts 13-10 assisted by a 26% boost in audience impressions, to 3.9 million.
The siereño track, composed by Ayala and Luis Ignacio Mexía, gifts Conriquez his second top 10. He secured his maiden top 10 in hist first try, with “El Buho” in Sept. 2021 (No. 6 high).
Meanwhile, Ayala earns his highest ranking among a collection of five entries, dating back to his first through his featured role in Adriel Favela’s “No Te Ilusiones Tanto” in 2018 (No. 34).
Bizarrap will speak at Billboard Latin Music Week at the Iconic Singer Songwriter Q&A presented by Sony Music publishing. Register at www.billboardlatinmusicweek.com