Colombian star Maluma, who this week will perform for the first time at Chile’s annual Vina del Mar International Song Festival, announced he will donate 100 percent of the proceeds from his performance to a Chilean foundation.
The show was already highly anticipated: According to Chilean media reports, Maluma was the artist to most quickly sell out the 20,000-seat Quinta Vergara Amphitheater.
His donation announcement Monday (Feb. 20) on Instagram sent his fans into a frenzy, generating over 400,000 likes.
“Alex Hernandez, director of the Vina del Mar festival, showed me hundreds of stories of those affected by fires — moving faces of families that lost EVERYTHING,” Maluma wrote, alluding to more than 100 forest fires that devastated the country in January.
“Today, I put myself in their place and decide to give my grain of sand to help out in this situation. That’s why 100 percent of my earnings in this Festival will take another route. Their destiny is now in the hands of the Desafio Levantemos Chile foundation. It’s the least I can do for my Chilean brothers.”
Llegué a Chile y Alex Hernandez, director del Festival de Viña del Mar, me mostró cientos de historias de afectados por los incendios, conmovedores rostros de familias que perdieron absolutamente TODO. Hoy me pongo en sus lugares y decido aportar un grano de arena a toda esta situación… una parte de mi corazón es de ustedes Chile, es por eso que el 100% de mis ganancias en éste Festival de Viña Del Mar cogerá otro rumbo, su destino quedará en manos de la fundación “Desafío Levantemos Chile” que se encargará de darle ayuda a quienes viven esta calamidad… es lo mínimo que puedo hacer por mis hermanos chilenos y con un gran gusto lo hago… quiero ver a Santa Olga de nuevo y más firme que nunca!
Maluma, who will perform Friday (Feb. 24), arrived a few days early to participate as a judge in the weeklong songwriting competition that also takes place every night as part of the festival.
Desafio Levantemos Chile (Challenge Boost Chile) was created in 2010 to raise funds following a devastating earthquake. Since then, the organization has funded myriad projects designed to help people affected by catastrophe. The latest is rebuilding the area destroyed by the January fires.