“It has been less than four years since I released my first album in the U.S. market which debuted at No. 1 and I couldn’t believe it!,” Maluma tells Billboard. “I am as grateful now with my third Billboard No. 1 debut on the Top Latin Albums chart with 11:11 as I was with Pretty Boy Dirty Boy and then with Fame.”
11:11 opens with 17,000 equivalent album units earned in the week ending May 23, according to Nielsen Music. It’s the third largest debut for a Latin album released in 2019 trailing only Romeo Santos’ Utopía (24,000 units) and Luis Fonsi’s Vida (22,000).
“It truly is amazing to see that this album we made with fans in mind has been so well received,” Maluma adds.
Out of 11:11’s opening week sum, the bulk of its units were mostly driven by streaming activity and traditional album sales. The set registered 13,000 in streaming equivalent album units (translating to 17.4 million on-demand audio streams for the set’s songs), earning the second largest streaming week for a Latin album in 2019. Santos’ Utopía has the year’s biggest streaming debut for a Latin set, with 19.2 million on-demand audio streams for its tracks, when it launched at No. 1 on the April 20-dated list.
In terms of album sales, 11:11 sold 3,000 copies, which places it at No. 1 on the Latin Album Sales chart.
The set -released via WK/Sony Music Latin on May 17- follows his previous leaders: F.A.M.E. and Pretty Boy Dirty Boy, both which arrived at the summit on Top Latin Albums and led for one week each on the June 2, 2018 and the Nov. 21, 2015-dated tallies, respectively.
Elsewhere, Maluma’s “HP,” the new album’s first single, rises 12-7 (a new high) on Latin Airplay with a 38% percent audience in the week ending May 26 (climbing to 9.6 million). It’s his 14th top 10 on the list.
It also ascends 10-8 on the Hot Latin Songs chart, which blends airplay, digital sales and streaming data, taking the Great Gainer/Streaming honors of the week.