YouTube Originals is launching original Spanish language programming via a series of partnerships with three global stars: actor Gael Garcia Bernal, pop music artist Maluma and Mexican comedian Sofia Niño de Rivera.
YouTube Original content is available through YouTube’s Premium subscription service, which was relaunched last May. Premium already offers background listening and downloads, without ads as well as access to You Tube originals like Cobra Kai, Step Up: High Water, and Youth & Consequences.
The move to also create content in Spanish underscores how aware YouTube is of its massive use among Spanish speakers. “Latin America is a region filled with creative storytellers with unique voices, and we’re looking forward to working with them to bring their innovative brand of programming to YouTube fans around the world,” said Susanne Daniels, Global Head of Original Content, YouTube.