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Major Lazer, Justin Bieber’s ‘Cold Water’ Makes Splashy Debut on Billboard + Twitter Top Tracks Chart

Major Lazer's "Cold Water," featuring Justin Bieber and MØ, snags the highest debut on the Billboard + Twitter Top Tracks chart (dated Aug. 6) landing at No. 3.

Major Lazer’s “Cold Water,” featuring Justin Bieber and MØ, snags the highest debut on the Billboard + Twitter Top Tracks chart (dated Aug. 6), at No. 3. Lazer — a trio of DiploJillionaire and Walshy Fire — released the cut on July 22 after days of promotion on Twitter from both its and Bieber’s accounts.

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Billboard + Twitter Top Tracks is a weekly ranking of the most shared and/or mentioned songs on Twitter in the U.S., ranked by the volume of shares over a seven-day period (Monday to Sunday)

Preliminary buzz sent the track to No. 1 on the real-time Billboard + Twitter Trending 140 chart on July 19, three days before its official release. Following its premiere, the song lodged 12 nonconsecutive hours atop the Trending 140 through midnight ET on July 27.

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Social activity surrounding the release propelled Major Lazer to 430,000 Twitter mentions for the week ending July 24, according to Next Big Sound, a 245 percent increase. The group subsequently re-enters the Social 50 chart at No. 27.

“Water” becomes Bieber’s 14th top five hit on the Top Tracks chart, breaking a tie with Drake to give him the highest tally among male artists. One Direction, with 16, leads all acts. (Billboard + Twitter Top Tracks began in May 2014.)

Meanwhile, Troye Sivan’s “Wild,” featuring Alessia Cara, re-enters the chart at No. 1 to collect a second nonconsecutive week at the summit. The song also reigned on the July 9 chart. “Wild” darts to the top following its music video premiere on July 22. The video has surged to more than 2.9 million worldwide views since its debut.

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The release helps push Sivan’s Twitter mentions to 256,000 for the week, a 250 percent gain. The Twitter activity helps the Australian singer-songwriter leap 34-10 on the Social 50 chart.

Also in the top 10, Charlie Puth zooms 26-5 with “We Don’t Talk Anymore,” a duet with Selena Gomez, after he joined the July 9 stop of her Revival tour for the duo’s first live performance of the song. The clip was posted on Puth’s YouTube channel on July 19 and has zoomed to 10.9 million global views through July 26.

News of the first live performance and its posting combined to help Puth score 23,000 Twitter mentions for the week. The lift in social activity spurs his re-entry on the Social 50, where he lands at No. 34 for the week.

The chart vault for “Anymore” gives Gomez her seventh top 10. As for Puth, it is his third top 10 overall, second as a lead act and first as a lead on a non-cover. His cover of Drake’s “Hotline Bling,” with Kehlani, peaked at No. 6 in October 2015. He also hit the top 10 as the featured guest on Wiz Khalifa’s “See You Again” (No. 1 for three weeks).

Elsewhere, Desiigner debuts at No. 7 with “Tiimmy Turner” after releasing the studio version of the single on July 22, following a freestyle version for XXL in June. The cut follows the rapper’s debut song, “Panda,” which reached No. 5 on the Top Tracks chart and topped the Billboard Hot 100 and is expected on his first studio album, The Life of Desiigner.