Lupita Infante Inks Record Deal With Sony Music Latin
The deal marks the singer-songwriter's first record contract with a major label.
Sony Music Latin has signed Lupita Infante to her first record deal with a major label, Billboard can exclusively announce today (March 29).
Before signing with Sony, the Mexican-American singer-songwriter had been releasing music as an indie artist, including her 2019 Grammy-nominated debut album La Serenata.
“I am thrilled to sign with Sony Music, a team that is undoubtedly one of the best in the world. To be on a label with such a deep legacy and to be a part of a roster with such remarkable talent is a dream come true,” Infante told Billboard. “Being an independent artist was very important for me, it gave me the opportunity to grow in so many ways. Now I want to take my work to the next level! The people at Sony Music understand me and my artistry, and together we want to make history in the Mexican music scene!”
Sony Music Latin president Alex Gallardo added, “Mexican-music fans are eager to hear more women’s voices. Lupita Infante has the preparation, the voice, the songwriting skill and the credibility to lead a revolution in the industry, which is long overdue.”
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A graduate of UCLA, where she completed a degree in ethnomusicology, the mariachi and norteña singer is the granddaughter of renowned and iconic ranchera singer Pedro Infante. Her 2019 Grammy nod was followed by a nomination at the 2020 Latin Grammys where her song “Dejaré” was up for best regional Mexican song.
Most recently, Infante was part of Billboard‘s 2021 Latin Music Week where she was joined by Ana Bárbara, Adriana Rios and Ivonne Galaz in BMI’s “How I Wrote That Song” panel. There, she spoke about representing a new generation of female artists in the male-dominated genre that is regional Mexican, and she also spoke on inspiration and embracing the duality of her identity.
“I’m bicultural, Mexican-American, but I feel more Mexican and people criticize me saying, ‘You’re not Mexican.’ But when you grow up knowing that your grandfather is Pedro Infante, finding your identity isn’t easy,” she passionately said during the conversation in Miami. “I just remember wanting to have that ranchero style that represented our genre. And because I’m in mariachi, there are so many rules with our outfits.”
The announcement of her new deal coincides with Infante’s participation in Sony Music Group’s annual Beyond the Instrument program where the artist will lead a classroom discussion at the Los Angeles United Griffith STEAM Magnet Middle School. The conversation will be about her journey to becoming a singer-songwriter, which will be followed by a four-week series of music industry education workshops led by Music Forward with students from the Save The Music program.
Infante — who will continue to be managed by Entotal Agency’s Jorge Sanchez and Tom Muzquiz and represented by Bruno Del Granado at CAA — is also set for the upcoming release of her first single under Sony titled “Hazme Tuya,” out Friday, April 1.
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