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Luminate Partners With Mediabase for Radio Tracking Data

The data and insights company will transition away from using its current tracking service BDS over the coming months.

Data and insights company Luminate has partnered with airplay monitoring service Mediabase, the company tells Billboard. Beginning in December 2022, Mediabase’s radio tracking data will fuel Luminate’s reporting on radio’s music activity in the U.S. and Canada.

Concurrent with that announcement, Luminate has also revealed plans for a new, modernized client and user platform, set to launch in 2023, that will encompass all of the company’s data offerings. In addition to Mediabase, Luminate will announce further data partners for the new platform in the coming months.

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Luminate, previously known as P-MRC Data, and before that Nielsen Music, owns and operates the radio tracking service BDS, which has powered Billboard’s radio charts and other charts that incorporate radio data, including the Billboard Hot 100. Luminate will begin transitioning from BDS to Mediabase over the coming months, though there will be no disruption in radio services during that period. Billboard will maintain selection oversight for stations contributing to its various charts, as well as methodology applied to those rankings.

The news comes on the heels of Luminate’s rebrand at March’s SXSW festival in Austin. There, the company’s CEO Rob Jonas presented insights on the state of the entertainment industry and highlighted how Luminate’s intelligence has helped identify trends in music, film and TV, from streaming numbers to D&I statistics.

Luminate is also currently expanding operations in its New York, Los Angeles and Tampa offices.

“Mediabase has proven itself to be the most trusted and referenced radio data provider in today’s fast-moving, ever-changing music industry,” said Jonas in a statement. “At Luminate, we pride ourselves in being able to provide our clients – whether they be major record labels, tech companies, film studios, TV networks or indie music powerhouses – with the absolute best information they need to operate and grow their businesses. This new partnership allows us to do just that.”

Added Mediabase president and CEO Philippe Generali, “This new strategic partnership allows us the opportunity to be innovative in our approach to radio monitoring and to further ours and Luminate’s positions as undisputed experts in music data.”