Brazilian Star Ludmilla Signs Management Deal With WK Entertainment/Central Sonora
The new partnership will create more international opportunities for the Latin Grammy winner.
Brazilian powerhouse singer-songwriter Ludmilla has inked a new management deal with WK Entertainment and Central Sonora. The alliance arrives after she won a 2022 Latin Grammy for her album Numanice #2, and after making history as the first Afro-Latina artist to reach one billion streams on Spotify.
“[This deal] is a very important step in my career,” Ludmilla tells Billboard Español. “WK Entertainment/Central Sonora, together with my company Sem Querer Produções, will add structure and they will assist in enhancing my musical work, which is my focus. I am very happy and excited about this partnership and I am sure it will yield many results.”
Together, the teams will work to further amplify Ludmilla’s global artistic development. Central to this growth is Central Sonora’s CEO Cesar Figueiredo, who is leading this new stage in the artist’s career. He will oversee all management functions of the project. Walter Kolm, who is the founder and CEO of WK Entertainment and WK Records, will also provide support while helping develop key relations for Ludmilla’s continued growth.
“Ludmilla reflects the true sonority that exists in Brazil today. She is ready to conquer the world by exploring our Brazilian culture,” Figueiredo said in a statement shared with Billboard Español. “Our alliance began a few years ago as a friendship and has since blossomed, giving us the opportunity to finally work together professionally. It is truly an honor for me as a manager to represent a highly regarded and iconic artist such as Ludmilla.”
“This is a phase in my career that is very diverse and different from anything I’ve ever done, a phase that accompanies my current state and the work I propose, which has 100 per cent my truth and [aligned with] my artistic vein,” the artist adds.
With her propulsive pop and funk formula, Ludmilla has become a force to be reckoned with in her native Brazil and beyond. And her ever-expanding fan base further testifies her rise to prominence — she currently has 28.8 million followers on Instagram and 10.5 million on Twitter. The singer-songwriter navigates stylistic configurations with ease, whether she’s soulfully singing an R&B ballad (“Quem é Você”), spitting some funky carioca bars (“Tic Tac”) or charming listeners with sweet samba songs (“Maldivas”). Her gritty trap features equally intrigue, like on “Tanto Faz.”
“I think of funk as an agent of change, especially in the lives of so many peripheral people who don’t have opportunities,” she says. “Funk embraces and elevates, it makes is claim our place in the world.”
Ludmilla is poised to drop her next singles “Sou Má,” featuring funk MCs Tasha and Tracie, as well as “Nasci Pra Vencer” on Feb. 2. “The lyrics [to the latter trap song] tell my story, which is similar to the story of those who come from a place without [economic] gains, but with talent and hard work, we can reach places we never thought possible. It’s about me, but it’s also about others who I hope feel represented,” she says.
Last week, Billboard Español exclusively announced WK Record’s Brazilian operational expansion, which began quietly running last year. It will function to develop the careers of local talent with global appeal, while creating international opportunities for them.
“I am delighted to welcome Ludmilla to our family of artists and join her in this exciting new journey, in partnership with Central Sonora,” Kolm stated. “Our companies look forward to amplifying Ludmilla’s career around the world and to consolidate [her] position as one of Brazil’s top artists.”
Ludmilla is currently working on an eclectic album which, she mentions, will span genres like pop, R&B, funk, trap and more.