An announcement is coming Thursday (Nov. 6) that the first Lollapalooza Berlin will be held at Tempelhof Airport on Sept. 12-13, 2015. Germany will join Chile, Brazil and Argentina as the fourth international location for the festival, produced by Festival Republic, the team behind the Reading and Leeds Festivals, and Melt! Booking, in conjunction with Lolla’s U.S. team of Perry Farrell, William Morris Endeavor and C3 Presents.
This is the first time Lolla has ventured onto European soil, either as a touring festival or a one-off event, and Marc Geiger, head of WME’s music division, says in a statement that, while Europe has long been considered, producers were “intimidated by the rich festival history Europe has had for 50 years.” Now, he adds, “Berlin feels like it is ready to explode as a city and cultural center and we want to be there to grow with the city.”
Located in the heart of Berlin, Tempelhof Airport is a historically protected landmark and hosts public gatherings, including festivals and sporting events. The site also melds with the model of Lolla’s traditional locations in urban sites, and the model of working with regional partners to promote and present international events. “Working with C3 and Melt! Booking to bring the Lollapalooza brand to Europe gives me great pleasure in not only building upon my relationship with these global partners, but allows me to return to the iconic Templehof site in September,” says Melvin Benn, managing director of Festival Republic.
This has been a good year for the Lolla brand, with all four festivals selling out. Lolla Chicago, Aug 1-3, grossed $28.8 million, with aggregate attendance of 300,000, according to Boxscore. Lolla Chile in Santiago on March 29-30 grossed $16.8 million, with attendance of 110,920; Lolla Argentina in Buenos Aires on April 1-2 grossed $10.7 million, with attendance of 101,674; and Lolla Brazil on April 5-6 grossed $10.2 million, with attendance of 135,873.