Lola Brooke Signs to Arista Records in Collaboration With Team Eighty Productions
The "Don't Play With It" rapper is ready to take her career to the next level.
Brooklyn rapper Lola Brooke has inked a deal to join the Arista Records roster in collaboration with Team Eighty Productions, Billboard confirmed on Monday (Jan. 9).
Brooke had been weighing offers before deciding to become a part of the Arista family, which is under the Sony Music Entertainment umbrella.
“Lola is the rare talent whose presence matches her message,” Arista Records CEO David Massey tells Billboard. “Her music is larger-than-life, but her vision is just as powerful. We’re excited to welcome her to the Arista Records family.”
The punchy NY rapper broke through with her rumbling “Don’t Play With It” featuring Billy B, which slow-burned its way to success following a 2021 arrival and cracked the most recent R&B/Hip-Hop Airplay chart.
The tarmac is clear for Lola Brooke to take off and Arista will do their best in guiding the tenacious femcee to stardom.
“From the moment I saw and heard Lola Brooke, I knew it was imperative that I sign her,” Arista vp / co-head of urban music Kendell “Sav” Freeman says. “She’s an elite rapper and a born performer with an undeniable vision. Lola has an amazing work ethic, her music is phenomenal and her personality is unmatched. I’m excited for everyone to witness her path to greatness in 2023.”
Team 80 Productions share their elation regarding Lola’s latest feat as founder Eugene “80” Sims tells Billboard: “From the beginning, Lola has stayed true to her artistic integrity and identity that, as the world is seeing now, is dominating the music culture in rap and beyond. Since joining the Team 80 Productions family in 2016, Lola has embodied the core principles of our independent label that was established to continue the legacy of hip-hop in its birthplace, New York City.”
“When you have the right people in place and a clear vision, the road to seeing transformative results is inevitable. We are very excited about this new journey with Arista Records as Lola continues to make her mark as a powerhouse artist,” adds, Team 80 Productions gm, Shawna “Sha” Morgan.
The magnetic 718 Princess has received A-list co-signs from various celebrities including genre trailblazer Missy Elliott, Cardi B, NBA legend Shaquille O’Neal, and Kim Kardashian alongside daughter, North, even posted a TikTok featuring “Don’t Play With It.”
Lola Brooke closed out 2022 on a high-note when Future brought her out to perform as a special guest to a sold-out Barclays Center in her hometown.