SFX Entertainment, the world’s largest producer of live EDM events and digital content, is continuing to staff up. The newest in a string of noteworthy hires is Liz Miller, who joined the company’s music group on Monday as vice president of artists and labels. Prior to joining SFX, Miller was general manager of Atlantic’s Big Beat Records.
Kerri Mason, a longtime Billboard contributor, joined SFX earlier this year and praised Miller’s hiring.
“Liz is not only a seasoned executive with a tremendous track record, she’s also a founding member of the Beatport team, and one of the most passionate advocates of electronic music culture in the industry,” Mason said in a statement. “We are absolutely giddy to have her anchor our growing department, supporting the SFX goal of being the best place in the world for electronic music artists.”
A Colorado native, Miller began her career at an indie record store before joining the launch team at the Denver-based Beatport in 2003. She spent six years developing the administrative and marketing systems for what soon became the world’s largest online dance music store, with posts in London and Berlin.
In 2009, while living in Germany, she left the company to start her own digital marketing business for progressive DJs such as Seth Troxler, Guy Gerber and Richie Hawtin. But she was quickly plucked by Atlantic’s CEO Craig Kallman, who asked her to move to New York and help re-launch Big Beat.
During her four years at Atlantic, she oversaw major electronic acts like Chromeo, Icona Pop and Skrillex, whose Scary Monsters and Nice Sprites EP won three Grammy Awards. In March, Rolling Stone named Miller one of the 50 Most Powerful People in EDM.