Live Nation has announced that its global sustainability coalition Green Nation is committing to new environmental goals for all of its owned and operated venues and festivals. Among those goals are reducing greenhouse gas emissions 50% by 2030 and eliminating the sale of single-use plastics at all owned and operated venues and festivals by 2021.
“Our agreed position across the world is to reduce the negative environmental impacts often associated with live events including waste generation and single-use plastics, energy and water use, transport and food sourcing,” a release from the promoter reads.
The new charter outlining these goals went live Thursday (May 23) and includes initiatives such as reducing or eliminating the use of fossil fuels where possible in the pursuit of renewable energy. The company will aim to be zero waste to landfill and achieve 50% (or higher) material recovery rate by 2030 and work with partners and sponsors on similar goals.
“Hosting over 35,000 concerts and festivals each year, Live Nation has the opportunity and responsibility to provide our artists and fans with a live music experience that protects our planet,” said president and CEO of Live Nation Entertainment Michael Rapino in a release. “The adverse effects of climate change are undeniable, and we want to use our place on the world stage to be part of the solution. Together our concerts, venues, festivals, and offices around the world are setting new sustainability standards for live events.”
Green Nation’s executive board of managing director of Festival Republic Melvin Benn, president of Live Nation Venues for US Concerts Tom See and co-founder of C3 Presents Charlie Walker will champion these initiatives with support from regional sustainability managers and their teams at the local venue and event level.
This new charter builds on Live Nation’s existing environmental efforts, which include the Sustainability Rocks program that inspires fans to recycle, the introduction of climate-friendly plant-based menu items like the Impossible Burger, the elimination of plastic straws across all US venues, the institution of stringent environmental guidelines for concessions and vendor partners, the addition of on-site venue compost programs and the installation of free water refill stations to reduce single-use bottle waste.