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Live Nation Inks Deal to Promote NYC’s Pier 17 Rooftop Concert Series

Today, the Howard Hughes Corporation, which developed new NYC venue Pier 17, announced that Live Nation would be the exclusive promoter at the open-air venue within eyesight of the the Statue of…

When Pier 17 opens its 3,400-capacity, 1.5-acre venue in Manhattan’s Seaport District this coming August, fans will be able to look out at the Brooklyn Bridge as a backdrop to concerts and events as part of the Seaport District’s Rooftop Concert Series. The new venue will sit atop a four-story complex housing restaurants by celebrity chefs like Jean-Georges Vongerichten and Andrew Carmellini, as well as the new studios for sports broadcaster ESPN.

Today, the Howard Hughes Corporation, which developed Pier 17, announced that Live Nation would be the exclusive promoter at the open-air venue within eyesight of the the Statue of Liberty and the Manhattan skyline. The lineup for the inaugural season will be announced May 7, reviving the city’s 300-year-old Seaport District in Lower Manhattan with 400,000 square feet of retail, high-end food and entertainment.

Pier 17 Rooftop for Live Nation
Pier 17 Rooftop  Courtesy of Live Nation

The Seaport District was badly damaged by Hurricane Sandy in 2012 and is being redesigned by architect Achim Menges, who is planning to bring experimental technologies to the project, according to Architectural Digest.

“Menges, a pioneer in the field of robotic architecture,” the article explains, drew inspiration from “the wings of potato beetles,” comprised of “a robotically woven canopy that is both noncorrosive and lightweight.”

Live Nation North Atlantic president Alan Ostfield said in a press release that “Pier 17 is going to be a terrific addition to the New York music landscape,” while Saul Scherl with The Howard Hughes Corporation said the venue will enable “New Yorkers to reconnect with their city’s waterfront and the storied history of the revitalized Seaport District.”

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The Seaport District will also house Carla Sozzani’s concept store 10 Corso Como, a 50,000-square-foot food hall curated by Vongerichten, as well as Manhattan’s first iPic Theater.

Tickets for upcoming shows with be available through Ticketmaster, and the venue has signed sponsorship deals with Lincoln Motor Company and Heineken.