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Live Nation Acquires Festival Promoter ScoreMore Shows: Exclusive

Live Nation has acquired a controlling interest in Austin, Texas promoter ScoreMore Shows, bringing the fast-growing festival promoter with events like El Paso's Neon Desert Music Festival and J…

Live Nation has acquired a controlling interest in Austin, Texas promoter ScoreMore Shows, bringing the fast-growing festival producer with events like El Paso’s Neon Desert Music Festival and J. Cole’s new Dreamville Music Festival into the Live Nation family of festival brands

Sascha Stone Guttfreund and Claire Bogle founded ScoreMore in 2010, booking club shows for J. Cole, Kendrick Lamar and Chance the Rapper. ScoreMore now promotes hundreds of concerts a year and oversees a number of festivals including JMBLYA, which brought Young Thug, Migo and J. Cole to Dallas, Austin and Houston earlier this year, as well as San Antonio’s Mala Luna Music Festival. ScoreMore also books Neon Desert Music Festival which just brought Farruko, At The Drive In, Bomba Estereo and Gucci Mane to El Paso and is launching J. Cole’s music festival Sept. 15 with Dreamville Records.


“We started ScoreMore as teenagers and friends simply booking the artists we loved and believed in. Our success is the by-product of a talented team of like-minded individuals working together to build something special,” Guttfreund said in a statement to Billboard

Sascha Stone Guttfreund
Sascha Stone Guttfreund Alison Narro

“ScoreMore has been very fortunate over the years in having many clients and partners who have been and continue to be loyal to us. Most importantly, we would not be where we are today without our incredible fans in the state of Texas and beyond who have continued to support our events for nearly a decade,” adding, “We are so excited about this new chapter for ScoreMore in having the resources, support and partnership of Live Nation. To have gotten our start in Austin, and ultimately be in business together with Live Nation is honestly a dream come true. This team does not take any of our success for granted, and we’d like to especially thank Michael, Bob, Jordan and the rest of the Live Nation family for giving us this incredible opportunity.”

Live Nation president for U.S. concerts Bob Roux tells Billboard “Sascha and the ScoreMore team have a proven ability to form very early and long-lasting relationships with top talent, and their ground-breaking events, whether an intimate club show or a giant festival, really resonate with a diverse and passionate audience base, as well as with the leading artists that they present,” adding, “This company is just getting started, and we are all very excited about their future, as we know what they are going to accomplish even greater things as part of the Live Nation family.”