The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended Nov. 16, and BTS is No. 1 for a 49th week.
Peep, real name Gustav Ahr, re-enters the Social 50 at No. 9, his top position on the chart in three weeks on the ranking. Previously, he debuted at No. 10 on the chart dated June 24, 2017, with activity surrounding posts about his then-upcoming debut album Come Over When You’re Sober, Pt. 1, and held the same spot for another week before falling off the chart after July 1. He returns to the latest chart, after he died in Tucson, Arizona, on Nov. 15 of a suspected overdose.
In the latest tracking week, the rapper earned an increase of 5,985 percent in Wikipedia views, accumulating 486,000 in all, according to Next Big Sound. Additionally, he earned 97,000 Twitter mentions (up 2,337 percent).
Following his death, Come Over When You’re Sober, Pt. 1 spends its first week on the Billboard 200, bowing at No. 168 with 5,000 equivalent album units earned (with 1,000 of that from traditional album sales), according to Nielsen Music, up 458 percent from a previous-week total of 1,000 units. It’s expected the album could score an increase in the tracking week ending Nov. 23, the first full tracking frame following Peep’s passing.
Swift racked up 532,000 Twitter mentions, a boost of 88 percent, posting photos of her fans with their new albums and other merchandise under the hashtag #reputaylurking.
Ranking at No. 2 on the chart marks Swift’s best spot this year (she’s spent just five weeks within the chart’s top 10 in 2017, mostly due to a general lack of social media posts before Reputation’s promotion cycle) and her best position since reaching No. 2 on the chart dated April 30, 2016. (She’s led the Social 50 for 28 weeks in all, though not since July 18, 2015.)