Lee Brice nets his eighth leader on Billboard‘s Country Airplay chart, as “Memory I Don’t Mess With” rises from No. 2 to No. 1 on the Oct. 16-dated list, in its 49th week on the survey. It increased by 15% to 30.4 million impressions in the week ending Oct. 10, according to MRC Data.
Brice co-wrote the song with Brian Davis and Billy Montana.
“Wow, every single one is hard, every single one is so special, and I am so thankful for this No. 1,” Brice tells Billboard. “Momentum is hard to get, hard to keep, and we are all so pumped to still be trucking along, playing and making the music we love. Thank you to my co-writers, our fans, who are the best in the world, and country radio.”
“Memory” is Brice’s fourth consecutive proper single to top Country Airplay. It follows “One of Them Girls,” which reigned for a career-best three weeks in October 2020; “I Hope You’re Happy Now,” with Carly Pearce (one week, June 2020); and “Rumor” (one week, July 2019).
Brice notched his first Country Airplay No. 1, among 12 top 10s, in April 2012 when “A Woman Like You” led for a week.
Over on Billboard’s airplay-, sales- and streaming-based Hot Country Songs chart, “Memory” pushes 6-5 for a new high. In the week ending Oct. 7, it increased by 6% to 4.8 million U.S. streams and 2% to 2,000 downloads sold
YOU GO, ‘BOY’ Elvie Shane achieves his first Hot Country Songs top 10 as his debut single “My Boy” jumps 13-7. It rises 6-5 on Country Airplay, up 16% to 24 million in audience. It also collected 5 million streams (up 18%) and sold 2,000 (up 22%) in the tracking week.”Boy,” which Shane co-wrote, is from his debut album Backslider, due Oct. 29.
The song, which Brown penned with Ben Simonetti and Jonathan Singleton, is the lead single from the group’s seventh studio album, The Comeback, due Oct. 15.
The band last appeared in the Country Airplay top 10 with “Beautiful Drug,” its 13th No. 1, in April 2016. It arrived with “Chicken Fried,” which led for two weeks in December 2008. In between the act’s two most recent top 10s, it logged four top 40 entries in 2016-19.