Fifth Harmony’s Lauren Jauregui returns to Billboard’s Social 50 chart at No. 22, re-entering with boosts in all social media metrics on the chart dated Nov. 18, according to Next Big Sound.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended Nov. 2, and BTS is No. 1 for a 47th week.
Among Jauregui’s gains: a 169 percent boost in Instagram reactions — 4.7 million in all — and 173,000 Twitter mentions (up 52 percent). The singer made news as she confirmed a relationship with Ty Dolla $ign, and the pair was spotted in multiple Instagram posts on Jauregui’s account, dressed as Alice and the Mad Hatter for Halloween.
Additionally, following Fifth Harmony’s performance on the Latin American Music Awards (Oct. 26), the singer commented on the event, thanking Pitbull “for having us” (they performed their new collaboration “Por Favor” at the show).
The Social 50’s lone debut belongs to Lil Pump, who marks his rise into the Billboard Hot 100’s top 10 (14-7 with “Gucci Gang”) by garnering a 97 percent gain in Instagram reactions, racking up 4.4 million overall. One of the rapper’s biggest posts: a tease of a new song, which — according to its caption — might be titled “Designer,” produced by Zaytoven.
Lil Pump has since announced that he has a new mixtape on the way, the follow-up to last month’s self-titled release, which debuted at No. 3 on the Billboard 200 (Oct. 28, 46,000 equivalent album units earned in its first week, according to Nielsen Music).
Meanwhile, Linkin Park is the Social 50’s only rock band, re-entering at No. 37. The group increased 74 percent in Wikipedia views (117,000 total) and earned 566,000 YouTube reactions from its Oct. 27 Linkin Park and Friends tribute concert to its late singer Chester Bennington at the Hollywood Bowl in Los Angeles (Oct. 27), which was livestreamed on YouTube. The concert featured Zedd, Kiiara, blink-182 and more.