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Latto Leads Emerging Artists Chart As ‘Big Energy’ Hits Hot 100’s Top 40

The song jumps 54-38 on the latest Hot 100, marking the 23-year-old Atlanta native's first top 40 hit.

Latto lifts to No. 1 on Billboard‘s Emerging Artists chart (dated Jan. 29) to become the top emerging act in the U.S. for the first time, thanks to the success of her single “Big Energy.”

The song, released via StreamCut/RCA Records in September, jumps 54-38 on the latest Billboard Hot 100, marking the 23-year-old Atlanta native’s first top 40 hit, with 30.3 million radio audience impressions (up 8%), 5.2 million U.S. streams (up 4%) and 3,500 downloads sold (up 10%) in the week ending Jan. 20, according to MRC Data. It also rises 27-17 on Digital Song Sales and 25-21 on Radio Songs.


Via its sample, the track marks yet another top 40 go-round for Tom Tom Club’s “Genius of Love,” a No. 31 Hot 100 hit in 1982. Mariah Carey’s “Fantasy,” which reigned for eight weeks in 1995, also samples the classic.

“I fell in love with the beat,” Latto told Billboard in November.

“Big Energy” concurrently becomes Latto’s first No. 1 on Rap Airplay and her first top 10 on the multi-metric Hot R&B/Hip-Hop Songs chart, where it bounds 20-10.

The song is Latto’s second career entry on both the Hot 100 and Hot R&B/Hip-Hop Songs. It follows “Bitch From Da Souf,” which reached Nos. 95 and 37, respectively, in August 2020 (billed as by Mulatto).

Elsewhere on Emerging Artists, J.I.D, likewise from Atlanta, jumps 10-3 for a new high, thanks to a pair of entries on the Hot 100: “Enemy,” with Imagine Dragons, surges 67-48, and “Surround Sound,” featuring 21 Savage and Baby Tate, debuts at No. 90. The former rises 6-3 on Alternative Airplay and 7-5 on Rock & Alternative Airplay.

Plus, Jersey City, N.J.-based Fit for an Autopsy re-enters Emerging Artists at No. 5, a new peak, as the group’s LP Oh What the Future Holds opens at No. 16 on Top Hard Rock Albums (5,000 units).

The Emerging Artists chart ranks the most popular developing artists of the week, using the same formula as the all-encompassing Billboard Artist 100, which measures artist activity across multiple Billboard charts, including the Hot 100, Billboard 200 and the Social 50. (The Artist 100 lists the most popular acts, overall, each week.) However, the Emerging Artists chart excludes acts that have notched a top 25 entry on either the Hot 100 or Billboard 200, as well as artists that have achieved two or more top 10s on Billboard‘s “Hot” song genre charts and/or consumption-based “Top” album genre rankings.

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