A new wave of talent from Puerto Rico, Panama, Colombia and Venezuela is rising and making a statement on the Billboard charts, including the Hot Latin Songs chart.
Billboard scoured the Hot Latin Songs chart and gathered a list of urban artists who have charted for the first time on the list in 2019.
From Sech to Myke Towers, meet the new Latin urban generation and listen to their first hit on the chart.
Real Name: Sech Carlos Isaías Morales Williams
Background: In April, he released “Solita” with Farruko and Zion & Lennox. The song has quickly turned into a hit, and exceeded 36 million views on YouTube in just one month.
Hot Latin Songs hit: “Otro Trago” with Darell, Nicky Jam, Ozuna & Anuel AA peaked at No. 1 on the Aug. 10-dated chart
Dalex and Rafa Pabón
Real Names: Pedro David Daleccio Torres and Rafael Pabón
Country: Dalex was born in Philadelphia and raised in Juana Díaz, Puerto Rico; Pabón hails from Puerto Rico as well
Background: Dalex belongs to the label Rich Music; “Pa Mí” with Pabón is the first single from his EP La Nueva Ola. He comes from the duo Jayma and Dalex, which gave him the opportunity to learn about the music industry. Pabón started in music at an early age, attending La Escuela Libre de Música in San Juan. Rafa Pabón y El Repique is the name he uses when he performs with his band. He is currently working on his album, Inefable.
Hot Latin Songs hit: “Pa Mi” (below) peaked at No. 20 on the August 10-dated chart
On their first Hot Latin Song: “It’s an achievement. It is one of the most important charts and I also hope it is the beginning of many,” Dalex says. “I am an artist who is working independently, and it’s symbolic to be [part of] one of the most important charts in music,” Pabón adds.
Real Name: Michael Torres
Country: Puerto Rico
Background: In 2016, he released his first mixtape El Final del Principio, a set with 10 songs that follow the Latin hip-hop style. Towers is now working with Casablanca Records, One World Music, and is distributed by GLAD Empire. His music video for “Si Se Da” has more than 137 million views on YouTube.
Hot Latin Songs hit: “Si Se Da” with Farruko peaked at No. 13 on the Aug. 17-dated list
On his first Hot Latin Song: “I found out about my first chart entry from my team. It was a surprise, because I knew that the song was good, but I never thought it would go so far. It means we’re taking the right steps.”
Real Name: Pablo Diaz-Reixa
Background: El Guincho spent years producing music in his country; back in 2012, he did a remix of Björk’s “Cosmogony.” In 2016, he captivated his fans with the Hiperasia album, which fuses electro-R&B/pop rhythms.
Hot Latin Songs hit: “Con Altura” with Rosalía and J Balvin peaked at No. 12 on the June 29-dated chart
Real Name: Jonathan Resto Quiñones
Country: Puerto Rico
Background: His career started in 2014 when he started uploading freestyle videos on YouTube. Then, in 2015, Jon Z started to perform across Puerto Rico and caught the attention of Boy Wonder, who signed him to Chosen Few Emeralds Entertainment. Immediately, he released his debut mixtape.
Hot Latin Songs hit: “Después Que Te Perdí” with Enrique Iglesias debuted and peaked at No. 27 on the March 30-dated chart
On his first Hot Latin Song: “This is incredible. For my first song to be on this important chart is amazing. I am grateful to Enrique Iglesias and to all who have helped me to get here!”
Real Name: Jean Carlos Santiago Perez
Country: Puerto Rico
Background: His artistic name comes from the Puerto Rican expression “Guaynaa,” referring to a wealthy high-class person; although Jean Carlos comes from a humble family, his relatives and friends nicknamed him because of his charismatic personality and refined style.
Hot Latin Songs hit: “Rebota” peaked at No. 35 on the chart dated April 27
On his first Hot Latin Song: “Wow…this is incredible. ‘Rebota’ is my first song ever, and I am very surprised and grateful to all the people who have supported my song.”
Real Name: Eduardo Mario Ebratt
Background: Lalo Ebratt is a rapper and composer born in Santa Marta, Colombia. Lalo found his own sound after merging rhythms such as trap, Afrobeat, hip-hop, soul and funk, which are sounds that are marking a new trend in urban alternative music in the Latin market. So far, he has collaborated with Juanes, Ozuna, Sebastián Yatra and J Balvin.
Hot Latin Songs hit: “La Plata” with Juanes peaked at No. 40 on the March 16-dated tally
Real Name: Fernando Daniel Morillo Rivas
Background: Micro TDH is a musician, composer and singer. He got his start in music at 11 years old, when he began to have interests in the urban genre. In 2012, he recorded his first song with Kaba TDH and was part of The Dog House (TDH) group. He’s currently signed to a record contract with the American company Big Leagues.
Hot Latin Songs hit: “Te Vi” with Piso 21 peaked at No. 28 on the chart dated May 11, 2019