The Bad Bunny Bump: Latin Tops Country for First Time in Weekly U.S. On-Demand Audio Streams
Last week became the Latin genre's highest streaming week to date with over 1.8 billion weekly ODA streams, according to Luminate.
In a week where Bad Bunny’s Un Verano Sin Ti dominated the charts, the new album accounted for 18% of all U.S. Latin on-demand streams and pushed the genre’s streaming market share past country for the first time ever.
According to Luminate, formerly MRC Data, last week (ending May 12) was the Latin genre’s highest streaming week to date with over 1.8 billion weekly ODA streams, largely driven by Bunny’s new set. It’s also greater than any weekly total for the country genre to date, according to the data company, making Latin the fourth most on-demand streamed genre, currently, in the U.S. (after hip-hop, rock and pop). Additionally, of the top 50 streaming markets, cities such as Orlando, Milwaukee and San Diego experienced significant Latin streaming increases.
On the Billboard charts, the Puerto Rican hitmaker’s 23-track set debuts at No. 1 on the Billboard 200, Top Latin Albums and Latin Rhythm Albums charts. Furthermore, every song from the album lands on the Hot Latin Songs chart, and 22 of those songs also debut on the all-genre Billboard Hot 100. With Un Verano Sin Ti released May 6, Bunny breaks a record with 274,000 equivalent album units earned in the U.S., marking the biggest week for any Latin music album by equivalent album units earned.
“While Bad Bunny’s new album was certainly a primary driver behind Latin’s record-setting numbers this week, we’ve been tracking the genre’s significant audio streaming growth since the start of the pandemic in March of 2020,” says Luminate CEO Rob Jonas. “Since then, Latin has cemented itself as one of the major genres in the US, alongside R&B/HipHop, Rock, Pop, and Country. We’re interested to see how it will continue to grow globally and how it will impact cultural trends and Latin music’s influence across markets.”