Latido Networks, a division of the California-based technology company GoDigital Media Group, has announced the acquisition of youth-focused media company Mitú with the purpose to enlarge their LatinX digital consumer base.
With the addition of Mitú, Latido Networks will offer the consumers a variety of entertainment choices across the platforms and devices they prefer. “The acquisition of Mitú makes our foundation much stronger,” says Jason Peterson, CEO of GoDigital Media Group.
Stephen Brooks, President of Latido Networks added “Leveraging our combined audience, content production expertise and distribution footprint will unlock substantial value for Mitú, Latido Music and our other media brands.”
The GoDigital Media Group features independent label Cinq Music, which specializes in Latin, Urban and mainstream genres; digital rights management company AdShare; digital supply chain company ContentBridge; and digital media holding company Latido Networks, where Mitú will coexist, with 24/7 connected TV channel Latido Music, YouTube Latin music-focused MCN VidaPrimo and Latido’s interest in multicultural podcast company reVolver Podcasts.