Kobalt has promoted Julie Hurwitz and Rob Christensen as joint leaders for the independent music company’s activities across synch and brand partnerships.
Hurwitz, previously senior VP, synch & brand partnerships, and Christensen, formerly SVP, synch operations, are named co-heads of synch and brand partnerships at Kobalt.
The incoming execs will be responsible for overseeing Kobalt Music Publishing’s global synch team, spearhead the synch strategy for Kobalt and its clients, and continue “to ensure that the global team is driving creative opportunities and revenue for Kobalt’s publishing clients,” a statement reads.
During her time with the company, Hurwitz negotiated licensing deals and managed a global team, while working with such artists as Bob Marley, James Murphy, Beck, Stevie Nicks, Steve Winwood, Lionel Richie, The Lumineers, Smashing Pumpkins, Fleet Foxes, Bon Iver and DJ Shadow.
Meanwhile, Christensen is recognized for negotiating synch deals and building synch processes and financial frameworks to track and grow the business.
The Kobalt synch team “has created a golden standard in the industry for both talent and licensees alike,” comments Kobalt CEO Laurent Hubert. “Our team operates globally at scale, while giving our creators more attention, resources and opportunities around the world. Julie and Rob are the perfect people to continue to lead the global synch team forward.”
Prior to joining Kobalt, Hurwitz served as vp at Nettwerk Music Group and was founding executive creative director at music production company Q Department.
Christensen started his synch career at Bug Music in 2010, shifting over to BMG after Bug was acquired by the German company in 2010. At BMG, he co-oversaw the synch clearance and administration teams from 2013-2017.