As you may have heard, Kate Bush‘s “Running Up That Hill (A Deal With God)” is featured in multiple episodes of the fourth season of Netflix’s Stranger Things. Following the May 27 premiere of those episodes, the classic has been experiencing a new life, ripping through various social media platforms, streaming services and beyond. The track re-enters the June 11-dated Billboard Hot 100 at No. 8 and then some: It’s also resonating internationally, inspiring top five debuts on both of Billboard‘s marquee global charts.
“Hill” enters the Billboard Global 200 at No. 3 and the Billboard Global Excl. U.S. chart at No. 5. In the 91 weeks dating to the lists’ launch, it becomes the highest charting non-holiday song released before 2000, surpassing Fleetwood Mac’s TikTok-boosted “Dreams” (No. 10 Global 200; No. 30 Global Excl. U.S.), originally from 1977; and Dr. Dre’s Super Bowl Halftime highlight “Still D.R.E.,” featuring Snoop Dogg (No. 16; No. 27), from 1999. “Hill” is the third song from the 20th century to hit the Global 200’s top 20 and the first to reach the threshold on the Global Excl. U.S. ranking.
In the week ending June 2, “Hill” scored 49.1 million streams and sold 28,600 downloads globally, according to Luminate. Those are big numbers for any song in any week, but particularly impressive for a song from 1985, and especially considering that it drew under 1 million streams and sold nominal downloads worldwide in the previous frame. Week to week, streams for “Hill” skyrocketed by more than 8,000%, while sales vaulted by 22,000%.
Global streams and sales had been relatively steady for “Hill” in the months leading up to its Netflix-spurred revival, hovering around 600,000 streams and 150 downloads each week.
Meanwhile, in the seven weeks before its chart impact, sales for the song averaged a 45% domestic share and 55% international, while streams split 27% domestic and 73% international. Those figures are generally in line with weekly averages for charting songs, if not slightly more international, reflecting, in part, Bush’s English origins.
But Stranger Things, produced and set in the American Midwest, helped give “Hill” a stronger stateside boost. Its U.S. sales share flipped from 45% to 61% and its domestic streaming draw surged from 27% to 35%, translating to the song’s slightly higher debut on the Global 200 than on Global Excl. U.S.
Still, the show’s reach and the song’s renewed popularity were not restricted to the U.S., spreading far and wide on TikTok and other social media. Netflix tweeted that Stranger Things returned as the platform’s No. 1 English-language TV show in 83 countries – a premiere-weekend record. Looking at Billboard‘s Hits of the World charts, the song’s 31.7 million streams and 10,000 downloads sold outside the U.S. last week result in an international composite, as the track blankets charts throughout Europe and beyond.
“Hill” debuts on 23 Hits of the World rankings, arriving on 19 European tallies, plus those for Australia, New Zealand and South Africa. It hits the top 10 in 11 countries, led by No. 2 entrances in Australia, Iceland and the U.K.