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Karol G’s ‘Provenza’ Continues Winning Streak Across Billboard Latin Charts

She becomes the first woman to hold the top two spots on the Latin Airplay chart simultaneously since Selena in 1995.

Karol G conquers the No. 1 spot on Billboard’s Latin Airplay chart for a 14th time as “Provenza” ascends from No. 4 to lead the July 9-dated list. Holding strong at No. 2 (after its No. 1 high) with “Mamiii,” with Becky G, Karol G scores a new career achievement, becoming just the second woman, after Selena in 1995, to hold Nos. 1 and 2 at the same time since the chart launched in 1994.

“Provenza” rallies 4-1 on Latin Airplay thanks to a 23% gain in audience impressions, to 10.9 million, earned in the U.S. in the week ending July 3, according to Luminate. It’s Karol G’s 14th champ overall on the tally which measures audience totals across all Latin-monitored stations in the U.S.

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It’s concurrently her fourth No. 1 as a solo act, unaccompanied by any other artist, two of which stem from her Top Latin Albums No. 1 set KG0516 (April 14, 2021-dated ranking): “Ay, Dios Mío! (Oct. 2020) and “Bichota” (Feb. 2021).

Further, Karol G sends Rauw Alejandro and Chencho Corleone’s “Desesperados” to No. 5 after its one-week reign (July 2-dated survey) with a 23% dip in audience impressions.

“Provenza’s” new No. 1 is also another achievement for Universal Music Latino/UMLE. The label occupies the No. 1 slot on Latin Airplay for a third time in 2022 with an artist in a lead role, unaccompanied by any other act. Who did it prior? Well, Karol G herself with “Sejodioto” (one week, Feb. 12) and Sebastian Yatra, as “Tacones Rojos” took over the lead for one week the following chart period (Feb. 19-dated ranking). In total, UMLE has seized the No. 1 spot seven times this year.

 

With “Provenza’s” first visit to the penthouse and “Mamiii” steady at No. 2 for an 11th week, Karol G achieves a career milestone. The last female to claim the top two spots together was the late Selena, when “Tú Sólo Tú” and “I Could Fall in Love” ranked at Nos. 1 and 2 respectively, on the Sept. 9, 1995-dated tally. (Selena logged a total of six weeks at Nos. 1 and 2 with those titles beginning that August.)

Further, having already asserted its strength with a No. 1 on Hot Latin Songs, Latin Digital Song Sales, and Latin Streaming Songs charts for at least one week, “Provenza” concurrently pounces to the top on the current Latin Pop Airplay survey.

Elsewhere, “Provenza” holds at No. 4 on the all-metric Hot Latin Songs chart for a third week, after its one-week reign (May 14). It concurrently rebounds 40-32 on the all-genre Billboard Hot 100 chart.