Produced by one of the members themselves, KARD‘s latest single seems to proves that the group knows itself better than anyone.
Following the release of their latest single “Dumb Litty,” that was produced by member B.M, KARD makes their debut on Billboard‘s Social 50 chart at No. 41 on the tally dated Oct. 5. the co-ed group made up of J.Seph, B.M, Somin and Jiwoo stirred an increase in conversation on social media with their new release earning 29,000 Twitter mentions (up 39 percent from the previous week) as well as gaining a remarkable 90,000 new YouTube subscribers (up 457 percent) during the week of Sept. 20-26.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube and Wikipedia. The chart’s methodology blends weekly additions of friends/fans/followers with artist page views and engagement. The chart’s latest tracking week ended Sept. 26.
“Dumb Litty” also debuts at No. 3 on Billboard’s World Digital Song Sales chart that sees KARD once again tie their best position on the chart so far. Previous to “Dumb Litty,” both the 2017 track “Rumor” as well as “Bomb Bomb” from earlier this year peaked at No. 3. In addition to the aforementioned three singles, KARD has three other Top 5 singles on World Digital Songs including “Oh NaNa” and “Don’t Recall” (both of which peaked at No. 5 in 2016 and 2017, respectively) as well as “Hola Hola” (which hit No. 4 in 2017).
Produced by KARD’s very own rapper B.M, “Dumb Litty” comes after member Jiwoo shed some light on the difficulties for co-ed groups to release new music frequently as the K-pop industry typically sees producers creating songs with girl groups or boy bands in mind. Not only does the new track sounds adequate for both the males and females in KARD, but is clearly connecting with a song they can claim wholly for themselves.
KARD will soon return the love that their U.S. fans have consistently shown them on the charts with their five-date Wild KARD in USA tour kicking off later this month. The trek kicks off in Los Angeles on Oct. 18 before wrapping in Atlanta on Oct. 27. Tickets are available via Subkulture Entertainment.
Watch “Dumb Litty,” with more than five million views on YouTube at press time, below: