“I Love It,” West’s new collaboration with Lil Pump, debuts at No. 1 on the Streaming Songs chart dated Sept. 22. The song gathered 46.6 million streams in the week ending Sept. 13, according to Nielsen Music.
The track is West’s second No. 1 on the chart, following the No. 1 debut of “All Mine” in June 2018. “Mine” was one of seven songs from Ye, West’s Billboard 200-topping album that was released in June. “Love” is not part of Ye and is currently a standalone single.
Meanwhile, the song is Lil Pump’s first to rule the list; “Gucci Gang,” his first track to make the Streaming Songs chart, peaked at No. 2 last November.
The track’s surge to No. 1 is thanks in part to its viral music video, released Sept. 7. Indeed, of the song’s 46.6 million streams, 54 percent are from video clicks. The video sparked its own #ILoveItChallenge, which also drew viewers to the song and clip toward the end of the tracking week. The challenge depicts participants dancing along to the song in blocky costumes or clothes that resemble those worn by the rappers in the clip.
That said, “I Love It” still succeeds on on-demand audio services, ruling the On-Demand Streaming Songs chart with 21.3 million streams from on-demand audio players.
Coupled with 17,000 first-week sales and some early airplay for the song, “I Love It” debuts at No. 6 on the Billboard Hot 100. It’s West’s highest debut since “Heartless” in November 2008 (No. 4) and is his 17th top 10 total, and it’s Lil Pump’s first top 10 debut.