International fans of K-pop acts including TWICE and GOT7 will now be able to access their music a bit more easily. On Monday (March 11), JYP Entertainment and The Orchard announced a new partnership that will affect global distribution for the Korean entertainment company.
The Orchard, a Sony Music Entertainment subsidiary, will serve as distributor for JYP’s artists, bringing their digital music to global music services and providing physical distribution in the United States, Europe, and elsewhere.
JYP artists can currently be found on many digital platforms globally, but it took until last year for the company’s catalog to begin appearing formally on Spotify in the U.S. According to a statement from The Orchard and JYP, the partnership is aiming to “expand the label’s presence around the world.”
JYP Entertainment was founded in 1997, and currently houses many popular K-pop acts including TWICE, GOT7, DAY6, Stray Kids, and ITZY. The company has enjoyed sizable growth in recent years, and is recognized for its consistent output of top female K-pop groups. TWICE will became the first female K-pop team to embark upon a stadium tour in Japan this month, which sold-out five concerts across three cities in one minute, according to the company. Meanwhile JYP’s newest act ITZY has already seen wide acclaim since the release of last month’s “Dalla Dalla.”