Warner Bros. Records has announced the formation of Facet Records, a new collaboration with prolific songwriter Justin Tranter and top A&R executive Katie Vinten. The imprint has a “mission to identify and develop the next generation of superstars,” said WBR co-chairman and CEO Aaron Bay-Schuck on Wednesday.
“Justin is a true visionary and one of the greatest songwriters in the game, with a remarkable ability to bring the best out of people,” remarked Bay-Schuck. “Justin is a fierce champion for artists and their songwriting peers, takes risks, dares to be different, and fights daily for the causes they believe in, both within and outside the scope of the music business. Katie is a brilliant A&R person who has been the guiding force behind an incredible roster of chart-topping songwriters, Justin among them.”
Tranter and Vinten have worked together dating back to launch of their songwriting career; she joined Warner/Chappell in 2012 as director of A&R before being elevated to senior vp and co-head of A&R in 2016. With the launch of Facet, she’ll transition into consultancy roles at both WBR and Warner/Chappell, where she’ll continue to work with a select roster of songwriters.
Tranter has penned a remarkable career story from Berklee grad to singer in glam rock band Semi Precious Weapons to now being one of the most successful songwriters in popular music. Among many recent credits, Tranter co-wrote Linkin Park’s “Heavy,” Imagine Dragons’ “Natural,” Bebe Rexha’s “I’m A Mess,” Leon Bridges’ “Beyond,” Cardi B’s “Thru Your Phone,” Janelle Monáe’s “Make Me Feel,” and Lady Gaga’s “Heal Me” from A Star is Born. The writer is also known for Selena Gomez’s “Good For You” feat. A$AP Rocky, Justin Bieber’s “Sorry,” DNCE’s “Cake By The Ocean,” Hailee Steinfeld’s “Love Myself,” Fifth Harmony’s “Dope,” and Gwen Stefani’s “Used To Love You.”
In the “songs you maybe didn’t know Justin co-wrote” file are Halsey’s “Bad at Love,” Bieber & BloodPop’s “Friends,” Imagine Dragons’ “Believer,” and Maroon 5’s “Cold,” among many others.
“It makes perfect sense to partner with my queen Katie Vinten on this label venture, since we built my songwriting career from the ground up,” said Tranter. “The work we have done with Aaron Bay-Schuck on artist projects like Selena Gomez, Gwen Stefani, and Imagine Dragons changed our lives forever. And now, as we continue working with him, we can’t wait to change other people’s lives as well. Thank you so much (WMG CEO of Recorded Music) Max Lousada for this beautiful opportunity.”
Tranter added that they named the label Facet because even the “most precious stones deserve thought-out, passionate facets to make them really shine. I know, with the help of Aaron, Max, Tom Corson, and the whole WBR team, that’s exactly what we are going to do.”
Vinten said she and Tranter are already “hard at work lining up our first artist endeavor” for the new label. “It all started with a belief in each other’s potential, and we launch this label with the same relentless faith in what we can accomplish together,” she said.