Justin Timberlake’s Super Bowl Halftime Show Yields 45% Streaming Gain in U.S.

Justin Timberlake’s Super Bowl halftime show on Feb. 4 fired up big streaming gains for the artist, according to Nielsen Music.

On Feb. 5, the day after the big game, the collected songs Timberlake performed during halftime (including Prince’s “I Would Die 4 U”) increased in on-demand audio and video streams in the U.S. by 45 percent as compared to their total the day before the Super Bowl.

The combined halftime tunes generated 7.05 million on-demand streams on Feb. 5, versus 4.84 million on Feb. 3.

His biggest halftime track on Feb. 5 was one of Timberlake’s latest singles, “Filthy,” with 1.54 million streams. “Filthy” is the lead single from the entertainer’s new album, Man of the Woods, which was released on Feb. 2. Timberlake’s second biggest streamed song on Feb. 5 was his halftime-closing track “Can’t Stop the Feeling!,” which raked in 1.34 million streams.

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In terms of just on-demand audio figures, the songs Timberlake performed collected 5.1 million streams on Feb. 5 (up 57 percent compared to Feb. 3: 3.25 million). As for on-demand video streams, the songs earned 1.95 million clicks on Feb. 5 (up 22 percent stacked next to Feb. 3’s haul of 1.6 million).

Another music star that effectively opened the Super Bowl festivities, Carrie Underwood, also scores a big streaming increase. A video performance of Underwood singing “The Champion,” featuring Ludacris, introduced the TV broadcast of the Super Bowl game itself. The primo placement helped secure the song 668,000 on-demand streams on Feb. 5 — up 110 percent compared to what it tallied on Feb. 3: 318,000.