The fifth time is the charm for Justin Bieber, who earns his first leader on the Billboard + Twitter Top Tracks chart as “What Do You Mean?” lifts 2-1 on the list dated Sept. 12. Bieber climbed as high as No. 2 in June 2014 with “Wait a Minute,” a pairing with Tyga, and twice reached No. 3 with “Home to Mama” (a duet with Cody Simpson), and “Where Are U Now,” his recent summer smash with Skrillex and Diplo.
Bieber’s ascent knocks One Direction’s “Drag Me Down” from the penthouse. The cut slides to No. 2 after a four-week command.
After spending the last four weeks in the top 10, “What Do You Mean?” finally captures the top slot following the song’s release on Aug. 28. Bieber wrapped a 30-day celebrity countdown to promote the new cut, enlisting Britney Spears, Ariana Grande and Ed Sheeran, among others, for the campaign. The single previews Bieber’s upcoming album, which the 21-year-old announced will be released Nov. 13.
Two days after its premiere, Bieber performed the song live at the 2015 MTV Video Music Awards (Aug. 30) in his first awards show performance in more than two years. Following the broadcast, Bieber dropped the clip’s music video, further increasing its social standing for the tracking week.
Excitement for the “Mean” release boosts Bieber’s social action across the board, with Twitter mentions jumping to 2.8 million for the week ending Aug. 30, according to Next Big Sound, a surge of 172 percent.
Bieber’s fans have even more reason to be excited in the next week, as “Mean” may fulfill a feat that has thus far eluded the pop megastar: a Billboard Hot 100 No. 1 single.
‘Jet’ Fuels 5SOS: 5 Seconds of Summer completes a top five double play as “Jet Black Heart” enters at No. 4, while current single “She’s Kinda Hot” steps up 4-3. “Heart” leaked a few hours ahead of its scheduled Aug. 28 release as an instant-grat track for fans who pre-ordered their upcoming album, Sounds Good Feels Good, due Oct. 23.
The social buzz surrounding a new 5SOS song bumped the Australian group’s Twitter mentions to 1.7 million for the week, a vault of 113 percent. The social activity translates onto the Social 50, where the group flies 6-2.
Bea Miller in Full ‘Force’: Pop singer Bea Miller nets a No. 38 debut for “Force of Nature,” a cut from her debut studio album, Not an Apology, which debuted at No. 7 on the Billboard 200 in August. The song becomes Miller’s second entry on Billboard + Twitter Top Tracks, after “Fire N Gold” blazed to No. 18 in June.
“Nature” arrives after the former X Factor contestant sang the track for the Vevo Lift series. Her performance has scored more than 88,000 global views since its Aug. 24 premiere. The Vevo lift involvement shoots Miller’s Twitter mentions to 73,000 for the week, a massive gain of 545 percent.
— Justin Bieber (@justinbieber) August 28, 2015