And it is … “Company.”
According to Def Jam Recordings, “Company” officially goes for airplay at pop and rhythmic radio March 7.
Purpose has already produced Bieber’s first three Hot 100 No. 1s: “What Do You Mean?,” which debuted atop the Sept. 19 chart, reigning for one week; “Sorry” (three weeks at No. 1); and “Love Yourself” (two weeks at No. 1). The set also includes “Where Are U Now,” billed as by Skrillex & Diplo featuring Bieber; it reached No. 8 on the Hot 100 in July, prior to Purpose‘s Nov. 13 release.
Purpose arrived atop the Dec. 5 Billboard 200, becoming his sixth No. 1 album, and has sold 1.5 million to date, according to Nielsen Music. “Company” has sold 57,000 downloads as an album track, while its Purpose: The Movement video on his official YouTube channel has drawn more than 17 million worldwide clicks.
Even ahead of its official radio promotion, “Company” has already contributed to Hot 100 history: it debuted at No. 53 (its peak; it then logged three more chart weeks) on the Dec. 5 tally, becoming one of a record 17 songs that Bieber placed on the Hot 100 that week. The sum bested the prior record 14 each that the Beatles and Drake had previously charted in a single week.