His rise comes as a result of a busy week at Electric Daisy Carnival in Las Vegas (June 19-21) — which was well-covered on social media — where he hung out with Diplo and Skrillex, among others. Tweets about Bieber caused a 132 percent rise in mentions on Twitter for the week ending June 21, according to Next Big Sound, and more than 28 million likes to posts on Instagram. The latter translated into more than 767,000 new followers on the platform.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, SoundCloud, Wikipedia, Instagram and now Tumblr and Vine. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views and engagement.
Next week, we could see Taylor Swift top the list. Her ascent may be fueled by a much-discussed Tumblr post on June 21 (the final day of the tracking week) regarding her opinions on Apple Music’s new streaming service, and how it was initially not going to pay artists during a 90-day trial period.
Elsewhere on the chart, Shawn Mendes rises 18-9 with an 80 percent rise in overall points after heavily promoting the June 24 release of his new video for “Stitches.” The activity across all platforms — including a partnership with Shazam — boosts reaction across Twitter, Instagram and Vine by 80 percent.
Lastly, Madonna re-enters at No. 43 after the debut of the cameo-filled music video for “Bitch I’m Madonna” on June 17. The bow stirs across-the-board increases for Madonna’s online standing, including more than 1.1 million likes to posts on her Instagram.