Julius “J” Erving has joined the Maverick management consortium as a partner, Billboard has learned. The long-rumored move teams the former Atom Factory co-president with fellow Maverick partners Gee Roberson, Cortez Bryant and Shawn Gee.
Erving brings with him management clients Nelly, Jeremih and Nico & Vinz. Between Roberson, Bryant and Gee, the trio — No.77 on Billboard’s Power 100 — represents Nicki Minaj, Lil Wayne, Jill Scott and G-Eazy. Atom Factory, headed by CEO Troy Carter, will continue to rep Charlie Puth, Meghan Trainor, Kamasi Washington and Tristan Prettyman.
“J is an incredible entrepreneur and has a track record with our team and a commitment to his artists,” says Roberson. “We have a lot to offer one another, and I know Maverick is the right place for him to grow his business.”
Erving will be based at the Maverick’s Beverly Hills offices. Discussing the team’s vision moving forward, he says, “Urban to me is a dated word. I don’t think Nicki Minaj or Lil Wayne are urban. They’re pop culture icons. So the goal is to continue to build more acts like those. Music is very much a passion point for me.”
Of his departure from Atom Factory, Erving adds, “Leaving there is a weird thing for me to say as I can’t leave family. But as I continue to build out my music career, I leave 1000 percent with Troy’s blessing.”
Erving, together with Ty Stiklorius, was named co-president of Atom Factory in March 2014. Stiklorius, a 2015 Billboard Women in Music honoree, left Atom Factory in October 2015 to launch her own management firm, Friends At Work, with clients John Legend and Lindsey Stirling.
During his tenure with the firm, he signed Puth who, with featured guest Wiz Khalifa, shot to the top of the Hot 100 with “See You Again.” He also oversaw the company’s artists and investments as well as a business venture with Usher to provide school supplies for underprivileged children while managing Nelly and most recent client Jeremih.
Erving’s working relationship with Atom Factory’s Carter dates back to 2000, when the pair co-founded Erving Wonder Management. Prior to that, Erving served as Sony Music Entertainment’s vp of artist relations and brand Integration.
With additional reporting from Dan Rys.