Music industry veteran Jonathan Azu has founded a new venture, Culture Collective. Based in Los Angeles, the artist management company will initially focus on urban genre clients. Azu formerly served as executive vp & general manager at Red Light Management.
“I created Culture Collective for reasons bigger than music,” says Azu. “After years of driving success for some of the industry’s most iconic artists’ brands and companies, I am excited to leverage my knowledge and relationships to represent creatives who are redefining their culture while also exemplifying and promoting diverse leadership in entertainment.”
Azu will continue to manage a prominent roster at Culture Collective that includes Anita Baker, Emily King, Cory Henry, Luke James and Michelle Williams. In addition to seeking new business alliances that will complement his new firm, Azu will maintain his role as an advisor and investor in emerging businesses such as Artist Growth and Tunespeak.
Before segueing to his seven-year tenure at Red Light, Azu was executive vp of operations and business development for Superfly (formerly Superfly Presents), the marketing and event company that co-founded the music and arts festivals Outside Lands and Bonnaroo. Prior to that, he worked as vp of music partnerships at CBS Radio. Honored twice as a Billboard 40 Under 40 power player, Azu graduated from Drake University in Des Moines, Iowa, from where he received the Young Alumni Achievement Award and presently serves as a board trustee.