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Radio Promotion Vet John Boulos Launches Consulting Firm

JBoulos Music will aim to develop and break new artists while also mentoring young music executives.

Veteran radio promotion executive John Boulos has launched a new consulting firm, JBoulos Music, it was announced Monday (March 21). The company will aim to develop and break new artists while also mentoring young music executives.

JBoulos’ current clients include BlackBox Media Agency, In2une Music, Aware Records MGMT and unnamed major labels.

Boulos most recently served as executive vp, promotion at the relaunched Arista Records for three years, where he oversaw all aspects of radio promotion for the label and built and led a multi-format national promotion team. Before exiting the role in June 2021 to spend time with his loved ones, he led campaigns for JP Saxe, including the singer’s Grammy-nominated duet “If the World Was Ending” featuring Julia Michaels.

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Before landing at Arista, Boulos spent 11 years at Roadrunner and Atlantic Records; he has also held promotional and executive roles at Capitol, Warner Bros., Epic, Virgin, Mercury, Island, RCA, Inner City and Vanguard. In the late 1970s, he started his career in the mailroom at London Records while spending his evenings promoting club DJs.

Over the course of his career, Boulos has worked with artists including Twenty One Pilots, Charli XCX, Panic! At The Disco, Paramore, Jason Mraz, U2, Wiz Khalifa, The Rolling Stones, Bonjovi, U2, Lenny Kravitz and Madonna.