Joe Hadley is leaving his position as one of the most powerful booking agents in hip-hop to join Spotify, the streaming company confirmed to Billboard.
In his new role, Hadley will serve as Spotify’s global head of artist and audience partnerships.
Based in Los Angeles, Hadley joined CAA in 2016 after five years at Windish Agency and was promoted to serve as global co-head of hip-hop and R&B at the agency along with Mark Cheatem in February 2021. The 34-year-old’s clients at CAA include Beyoncé, A$AP Rocky, Stormzy, Jorja Smith, Christina Aguilera and New Edition.
Hadley is also reported to have led CAA’s diversity and inclusion efforts.
A graduate of California Lutheran University in Thousand Oaks, Calif., Hadley got his start in music by promoting concerts in Germany before relocating to Chicago, where he worked at a venue and began an internship at Windish. He was later recruited by Rob Light to work at CAA.