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Jeff Olson Named VP of Booking at Crypto.com Arena

The former Grizzlies exec will also book Microsoft Theater and L.A. Live.

Jeff Olson has been hired as vp of booking for Crypto. com Arena, Microsoft Theater and L.A. LIVE. In his new role, Olson will focus on sourcing talent and securing deals with high-priority clients and promoters for shows for all three venues. In addition, he’ll be responsible for working with the Los Angeles Lakers, Kings, Clippers and Sparks to assist with the scheduling and maintaining the arena’s calendar as well as working with the award shows and residencies to assist with the scheduling and maintaining Microsoft Theater and L.A. LIVE venue calendars.


“We are incredibly excited to have Jeff Olson joining our team,” says Lee Zeidman, president, Crypto.com Arena, Microsoft Theater and L.A. LIVE. “He brings over 23 years of experience and knowledge of booking and event production to our venues and to the market, along with strong industry relationships. We are looking forward to having Jeff joining us here in Los Angeles and booking a variety of content for our venues in this competitive market.” 

Hallie Yavitch, svp of booking and marketing for the trio of venues, said she was happy to welcome Olson back to town for this position — from 2002 to 2014 he lived in LA while working as a talent buyer and marketing director for the Arena Network.

Jeff Olson
Jeff Olson Joe Murphy, Memphis Grizzlies/NBA

“His impressive resume, experience and relationships will help our venues continue to grow and succeed in a competitive landscape,” Yavitch said.

The Michigan State alum started his career in the live entertainment industry as a talent buyer for Meridian Entertainment in Holt, Michigan in 1998 and went on to work at the ArenaNetwork before becoming the director of booking, events and marketing for the Memphis Grizzlies and FedEx Forum. In his time at the FedEx Forum, he delivered multiple record years in both the number of events, as well as fiscal performance for the venue. From November 2021 to February 2023, he became director of booking & special events for Snapdragon Stadium, the OVG360-managed facility in San Diego.

Olson will report directly to Yavitch.