J ay-Z will be performing at South by Southwest for the second year in a row.
The MC has teamed up with American Express for the “Amex Sync Show,” which will air live from SXSW at Austin City Limits on March 12 at 7 p.m. CST — the show will be live-streamed on YouTube and will be rebroadcast on-demand from March 13-19.
The concert is part of American Express’ new Twitter experience. Cardmembers will be able to tweet using special hashtags to get exclusive offers when they shop at retailers including Best Buy, McDonald’s, Zappos, and more. During the live stream, fans can tweet song requests and unlock a digital concert poster.
Last year, Jay made a surprise appearance at the showcase for Kanye West’s G.O.O.D. Music label, capping a bill that also included John Legend, Mos Def, Pusha T, Big Sean, Kid Cudi and others.