Jason Aldean appears on Billboard’s Social 50 chart for the first time, following posts made after the deadly country music festival shooting on Oct. 1 in Las Vegas, debuting at No. 44 on the ranking dated Oct. 21.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended Oct. 5.
Aldean was on stage when Stephen Paddock opened fire on the Route 91 Harvest festival from a hotel room at the Mandalay Bay Hotel in Las Vegas in what became the deadliest mass shooting in American history, with 58 casualties. Aldean, his band and road crew were unharmed in the incident, something he announced via his Instagram on Oct. 2.
“Tonight has been beyond horrific,” he wrote in a caption of a photo of the Las Vegas Strip with the words “Pray for Las Vegas” placed on top of it. “I still dont [sic] know what to say but wanted to let everyone know that Me and my Crew are safe. My Thoughts and prayers go out to everyone involved tonight. It hurts my heart that this would happen to anyone who was just coming out to enjoy what should have been a fun night. #heartbroken #stopthehate.”
Tonight has been beyond horrific. I still dont know what to say but wanted to let everyone know that Me and my Crew are safe. My Thoughts and prayers go out to everyone involved tonight. It hurts my heart that this would happen to anyone who was just coming out to enjoy what should have been a fun night. #heartbroken #stopthehate
Aldean continued to share that sentiment across his other social media accounts, writing in an additional post to Instagram later that day that “this world is becoming the kind of place I am afraid to raise my children in.”
In addition to 150,000 Wikipedia views to Aldean’s page in the tracking week (up 5,771 percent), according to Next Big Sound, Aldean also garnered 730,000 Instagram reactions (up 1,257 percent) and added 131,000 new followers.
The country singer was joined on the chart by the debut of Tom Petty and the Heartbreakers, following Petty’s death the day after the Las Vegas shooting, on Oct. 2. Petty was mentioned 105,000 times on Twitter (up 6,185 percent), received 142,000 Wikipedia views and 116,000 Instagram reactions (up 302 percent), the latter largely due to a post announcing Petty’s passing via the band’s manager, Tony Dimitriades.
On behalf of the Tom Petty family we are devastated to announce the untimely death of our father, husband, brother, leader and friend Tom Petty. He suffered cardiac arrest at his home in Malibu in the early hours of this morning and was taken to UCLA Medical Center but could not be revived. He died peacefully at 8:40pm PT surrounded by family, his bandmates and friends. – Tony Dimitriades, longtime manager of Tom Petty & The Heartbreakers on behalf of the family.
Prior to his death, Petty’s social media accounts had remained active, posting a video on Sept. 29 thanking those who were part of the band’s 40th anniversary tour, which wrapped Sept. 25 at the Hollywood Bowl in Los Angeles.
The chart’s other debut belongs to K-pop boyband Wanna One. The group, which formed earlier this year as part of South Korean reality show Produce 101’s second season, put out a casting call via its social media accounts for 11 children (meant to resemble the members of the band) to appear in its upcoming music video, with the application process beginning Sept. 29.
Wanna One received 252,000 Twitter mentions, a 12 percent boost, and 130,000 retweets.