Janet Jackson’s new documentary series leads to significant gains for the legend’s catalog and the return of some of her best-known classics to Billboard’s sales charts.
The four-part series, titled Janet Jackson., premiered on A&E and Lifetime in a two-night event on Jan. 28 and 29. The documentary, which spans the superstar’s life, from her earliest years through her 2019 induction into the Rock and Roll Hall of Fame, was the channel’s most-watched non-fiction program since Surviving R. Kelly in 2019. The first episode registered 2.8 million people on live TV, and another 1.2 million in the next few days either digitally or on demand, according to Nielsen, with parts two through four drawing 4.3 million, 3.7 million and 3.8 million viewers, respectively.
Attention surrounding the series led listeners to Jackson’s catalog on music services, with activity up across the board. The hitmaker’s songs collectively earned 10.6 million official on-demand U.S. streams in the week ending Feb. 3, according to MRC Data, up 109% from the week ending Jan. 27.
Jackson’s biggest Billboard Hot 100 hit, “That’s The Way Love Goes,” was the leader of the pack, with 778,000 U.S. official on-demand streams (a 59% increase). 2001’s “All for You” came in second, with a 63% weekly increase to 581,000 clicks. Other Jackson classics – 1986’s “Control” (575,000 and up 277%) “Any Time, Any Place” (558,000 for a 39% boost) and “Nasty” (482,000 to rocket 174%) rounded out the top five.
Likewise, “That’s The Way Love Goes” won as Jackson’s top seller for the week, with 1,300 downloads. The sum prompts the track’s No. 5 debut on the R&B Digital Song Sales chart. “All For You” secured second place, with 1,100 downloads and a No. 10 chart entrance. Three more of the superstar’s singles make the 15-position list, with each selling 1,000 copies after rounding: “Rhythm Nation” at No. 11 “Escapade” at No. 13 (1,000) and “Love Will Never Do (Without You)” in the anchor slot.
Flipping to albums, Jackson releases combine for 17,000 equivalent album units in the week ending Feb. 3, up 282%. Of her studio releases, 1989’s Janet Jackson’s Rhythm Nation 1814 proved the champ, with 4,000 equivalent album units.