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Sony Music Promotes Jacob Fowler to Executive VP, Chief Product Officer

Fowler has worked as chief technology officer at The Orchard since 2020.

Sony Music Entertainment has promoted Jacob Fowler to executive vp and chief product officer. In his new role, Fowler will lead global product strategy and will work with the leadership of Sony Music’s Global Digital Business (GDB) group, as well as The Orchard to oversee a newly-formed group that blends the product technology and engineering teams of the two divisions.

Fowler will also oversee technology for The Orchard, AWAL and neighboring rights division KNR.


Fowler has worked as chief technology officer at The Orchard since 2020, and previously served as senior vp, engineering and product at The Orchard. The University of Michigan graduate joined The Orchard in 2016 as a product manager, after launching his product career at education tech company 2U. Fowler was recently named to Billboard’s 2022 40 Under 40 list.

The New York-based Fowler will report to Sony Music Entertainment COO Kevin Kelleher, who said via a statement, “Our advanced technology offerings are a competitive differentiator for Sony Music, and Jacob is a talented executive who shares our vision for the important role innovative products and capabilities will play in our value proposition and success moving forward. We are excited for him to build on his leadership in developing The Orchard’s best-in-class platform by combining our strong product cultures and teams around the world to grow Sony Music’s wider suite of product offerings.”

Fowler added, “The product and engineering teams at Sony Music Entertainment, including The Orchard, have built great applications with forward-looking mindsets. I’m excited to help bring together our collective capabilities and leverage the world class products we have built to continue to innovate at an enhanced scale that benefits the organization globally. It’s a thrill to have the ability to take on new career opportunities and challenges within Sony Music.”