Raedio, the joint venture label that Insecure star Issa Rae launched with Atlantic Records last October, has acquired the music supervision firm Bonfire Collective. Bonfire Collective founder/creative head Stephanie Diaz-Matos will now join Raedio as head of music supervision and its production music library. Bonfire’s offices in Los Angeles, New York and New Orleans will operate under Raedio.
Raedio’s acquisition is in keeping with its mantra: “an audio everywhere company.” As Rae notes in an exclusive statement to Billboard, “Music in TV and film has long been a passion of mine. Benoni [Raedio President Tagoe] and I are so excited to partner with Bonfire Collective to expand into music supervision. Our aim will be to continue to champion artists and bridge the gap between them and music placement opportunities.”
Adds Diaz-Matos, “Issa is a creative force whose love of music and compassion for artists permeates every aspect of what she does. I immediately connected with Issa over a shared passion for all things music and soundtracks. Her energy is contagious, and that energy drives our mission at Raedio. We are committed to creating the most diverse, resourceful, creative group of music supervisors whose passion for pairing music and picture is undeniable. The Raedio team of supervisors are poised to service projects in all mediums from the traditional to the innovative. I can think of no better partner than Issa and the team at Raedio to break new ground in the music space with.”
Bonfire’s credits include the series Godfather of Harlem, Wu-Tang: An American Saga and The Get Down as well as collaborations with brands such as Target, Old Navy, Squarespace and Samsung. The first project that Raedio and Diaz-Matos worked on together is the Starz series P-Valley.
Moving forward, Raedio will serve as the in-house music supervision team for Issa Rae Productions and ColorCreative, encompassing creative, licensing and clearance. Founded by Rae in 2014, ColorCreative is an initiative dedicated to creating opportunities and raising visibility for women and minority writers inside and outside the studio system.