Korea’s most sought-after model, power influencer, and fashion entrepreneur Irene Kim has joined forces with TikTok Korea for its first-ever capsule collection: TikTok Friends x Ireneisgood Label.
The limited-edition collection is in collaboration with the short-form video platform’s new characters, TikTok Friends, and was launched on Sept. 24 along with its #GoodFriendChallenge.
Designed by Irene and inspired by TikTok Friends’ focus on virtual creators, the 25-piece line is a clever blend of radiant colors incorporating Ireneisgood motifs like rainbows and unicorns, and the TikTok Friends’ characters. There are also special-edition characters like Slo, a “friendly bear” who wears Ireneisgood’s signature “Good for You” hoodie.
The combination of TikTok’s playful world and Irene’s vibrant aesthetics are said to encourage individuality and carry the important message of spreading positivity, especially during 2020’s difficult times.
The #GoodFriendChallenge was created to capture the spirit of friendship and invite users to co-create with friends and share viral-worthy moments. The challenge has so far seen more than 65 major TikTok creators take part, as well as K-pop stars, models and influencers like Eric Nam, Red Velvet’s Seulgi, Jessica Jung, CLC’s Sorn, Holland V, Heize, Nayoung Kim, Hojung Lee, and Lia Kim. The challenge has garnered more than 37.9 million views and 10,000 videos since its launch.
The 15-second track, titled “Good Vibes,” was composed by R&B star Jooyoung, $un and Minsu Bae, with lyrics written and sung by Irene. It was also the ideal soundtrack for famous choreographer Lia Kim, who created an easy-to-follow dance routine.
With a runway model career that began in New York, Irene Kim traveled to Seoul before becoming a top-designer muse and Fashion Week front-row regular. Kim is a global fashion sensation as well as a social-media phenomenon, known for her daring, effortlessly elegant style and famously bold hair colors.
In 2018, she launched her clothing line Ireneisgood to offer a wide range of closet essentials and lifestyle items. Her exceptional sense of style and positive attitude has produced a successful brand with year-round appeal with staple items for K-pop superstars like BTS’ Jimin and J-Hope, BLACKPINK, Red Velvet’s Seulgi and Somi.
All items from her label, as well as the special capsule collection with TikTok, are now available here.
This article originally appeared on Billboard Korea.